Karen Potter
Résumé
Karen Potter, smiling warmly.

Sales. Marketing. Leadership.

I bring peopletogether.

And move work forward.

Karen PotterDirector of Sales and Marketing
Covenant Eyes

See the impact

Relationships that open doors.
Leadership that follows through.

Scroll to meet Karen
02 / Business impactQualified Staffing · 2014–2017

Good relationships.
Real growth.

Targeted campaigns helped win new clients, with year-over-year growth in billable hours.

28%

Increase in
new client acquisition

$11M

Annual marketing
budget managed

Regional strategy.
A national brand.
03 / Building teamsCovenant Eyes · 2017–Present

Give people
a strong start.

I recruit and coach teams—and introduced a sales CRM, training manual, and onboarding process.

Partnership strategy

Sales enablement

Product launches

Team development

A career in connection

25+

years of experience

People have beenthe constant.

Across sales, real estate, college teaching, nonprofit leadership and local government, Karen brings people together around a clear next step.

  • National conferences + events
  • Weekly podcast host
  • Adjunct professor, Baker College

My experience

Experience,
at a glance.

Leadership, growth, and the work behind the numbers.

Download my résumé

Highlights. 3 entries shown.

Selected roles

2017 to present

Covenant Eyes

Director of Sales and Marketing

Lead cross-functional teams and expand the brand through partnerships, marketing and sales enablement.

Role details
  • Lead a cross-functional sales and marketing team responsible for brand expansion across multiple channels. Recruit, coach and develop team members.
  • Develop market expansion strategies for affiliate marketing, influencer marketing, digital advertising, social media and church outreach.
  • Manage the marketing budget and prioritize campaigns across digital, content and traditional media channels.
  • Directed a product launch for institutional pricing.
  • Launched the sales CRM, created the Sales Training Manual and implemented onboarding processes.
  • Represent the company at national conferences and events and host its weekly podcast.

2014 to 2017

Qualified Staffing

Regional Sales and Marketing Manager

Directed regional growth, managed an $11M annual marketing budget and increased new client acquisition 28%.

Role details
  • Directed sales and marketing across a multi-state region, developing business and expanding accounts for temporary, temp-to-hire and direct-hire staffing.
  • Managed an $11M annual marketing budget.
  • Developed targeted campaigns that generated qualified leads and increased new client acquisition by 28%, alongside year-over-year growth in billable hours.
  • Managed internal and external contractors through a complete website redesign. Directed corporate and branch social media, nationwide TV and radio advertising, and integrated direct mail campaigns.
  • Worked with branch managers and recruiting teams to align marketing with local needs and national brand standards.
  • Designed company-wide training programs for recruiters and branch managers.
  • Built strategic client relationships across light industrial, healthcare, professional services and government staffing. Used market and competitive analysis to refine pricing, services and promotions.

2013 to 2017

PDP 501(c)(3)

Executive Director and Founder

Founded a nonprofit and led organizational strategy, fundraising, marketing and public relations.

Role details
  • Led board meetings and agendas and developed organizational strategy and fundraising plans.
  • Managed marketing and public relations.

Karen Potter

Sales, marketing and partnership leadership

karenpotter2006@yahoo.com · 517-410-7113

Career

2017 to present

Covenant Eyes

Director of Sales and Marketing

  • Lead a cross-functional sales and marketing team responsible for brand expansion across multiple channels. Recruit, coach and develop team members.
  • Develop market expansion strategies for affiliate marketing, influencer marketing, digital advertising, social media and church outreach.
  • Manage the marketing budget and prioritize campaigns across digital, content and traditional media channels.
  • Directed a product launch for institutional pricing.
  • Launched the sales CRM, created the Sales Training Manual and implemented onboarding processes.
  • Represent the company at national conferences and events and host its weekly podcast.

2020 to 2025

Century 21

Licensed Realtor

  • Award-winning, five-star-rated agent specializing in luxury and high-end residential sales, vacation properties and second homes.
  • Operated through a referral-only business model.

2014 to 2017

Qualified Staffing

Regional Sales and Marketing Manager

  • Directed sales and marketing across a multi-state region, developing business and expanding accounts for temporary, temp-to-hire and direct-hire staffing.
  • Managed an $11M annual marketing budget.
  • Developed targeted campaigns that generated qualified leads and increased new client acquisition by 28%, alongside year-over-year growth in billable hours.
  • Managed internal and external contractors through a complete website redesign. Directed corporate and branch social media, nationwide TV and radio advertising, and integrated direct mail campaigns.
  • Worked with branch managers and recruiting teams to align marketing with local needs and national brand standards.
  • Designed company-wide training programs for recruiters and branch managers.
  • Built strategic client relationships across light industrial, healthcare, professional services and government staffing. Used market and competitive analysis to refine pricing, services and promotions.

2012 to 2020

Baker College

Adjunct Professor

  • Taught in Business, Technology, Marketing and Office Administration programs.
  • Developed curriculum as a member of the Instructional Design team.

2013 to 2017

PDP 501(c)(3)

Executive Director and Founder

  • Led board meetings and agendas and developed organizational strategy and fundraising plans.
  • Managed marketing and public relations.

Earlier professional experience

Board of Education Liaison
Lansing Schools2011 to 2013
Executive Assistant
Aldi2008 to 2010
Executive Assistant
GFS2006 to 2008
Senate Staffer
State of Michigan Senate2004 to 2006
House of Representatives Staffer / Intern
State of Michigan2002 to 2004
Mortgage Loan Officer
Pacesetter Mortgage2001 to 2003

Expertise

Affiliate and influencer marketing

Covenant Eyes

Develop market expansion strategies across affiliate and influencer marketing, digital advertising, social media and church outreach.

Sales and marketing leadership

Covenant Eyes and Qualified Staffing

Lead sales and marketing teams, manage campaign budgets, and recruit and coach staff. At Qualified Staffing, aligned regional campaigns with local markets and national brand standards.

Project management

Covenant Eyes and Qualified Staffing

Directed an institutional-pricing product launch and introduced a sales CRM, training manual and onboarding processes at Covenant Eyes. Managed internal and external contractors through a complete website redesign at Qualified Staffing.

Speaking and training

Covenant Eyes, Qualified Staffing and Baker College

Speak at national conferences and host a weekly brand podcast for Covenant Eyes. Designed company-wide training at Qualified Staffing and taught college courses and developed curriculum at Baker College.

Education

Purdue University

Bachelor of Science in Business Management

Grand Canyon University

Master's in Education

Certifications

  • Digital Marketing Certification
  • Influencer Marketing Certification
  • HubSpot CRM Certification

Community

Board and community service

  • Elected City Council member, two terms
  • Elected School Board member, one term
  • Zoning Board of Appeals
  • Shiawassee County Economic Development Board member

Campaign and political marketing

Marketing Manager
Saginaw GOP
Campaign Manager
Mike Johnson for Mayor
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and leadership opportunities.